YOUR QUIZ RESULTS ARE IN
YOUR UNIQUE ARTIST BRAND DNA IS...
The Observer
Your genetic code as an Observer
1. DISCERNMENT
You’ve got a talent for thoughtfully reflecting on life - be it your experiences or the experience of others - and then reporting back your keen observations through song.
2. HONESTY
You shine a light on topics, stories, people, and feelings that some others might shy away from. Illuminating the good and bad of the human condition, you keep it real with your audience.
3. EMPATHY
You understand people, and your audience feels seen, heard, and truly understood in your presence and through music.
YOUR PRESCRIBED AFFIRMATION:
My stories deserves to be told
About Your Brand DNA
Your brand DNA should be at the core of what you do as a musician. Embrace it and be proud of it.
As the Observer Archetype, you are on a constant journey of learning and observing the human experience, and reporting it back to your audience. Through your music and your platform, you create a space to reflect on the ups and downs of life including the raw struggles and the simple pleasures. You might approach life with a heavy dose of nostalgia and sentimentalism, or realism.
But wait…knowing all this, why then does your mind go blank when someone asks you about your brand?
Hint! The genre of music you play is not your brand.
Haven’t you heard? We’re in the age of the personal brand. AND it goes way beyond your genre.
Your brand DNA is the genetic code of YOU as a musician. It's the collection of personal values, ideals and passions that make you unique. It's what separates you from all the other musicians in your genre. To put it simply it's what makes you, you.
Knowing and understanding your archetype and learning to embrace it is a powerful first step towards really connecting with your own Artist Brand DNA. It helps to define your core purpose and mission as a musician allowing you to have a much deeper impact and connection with your audience.
It’s time to channel your inner Johnny Cash
YOU’RE IN SERIOUSLY GOOD COMPANY
Here’s a few household names we’ve diagnosed as fellow Observers…
Leon Bridges
Kacey Musgraves
Mumford & Sons
Meet Your Coach
Hey, I'm Katie!
I'm a musician turned music career coach, and I've helped hundreds of musicians and music entrepreneurs grow their brands, businesses & bank accounts using social media.
I’ve personally used these SAME strategies to grow my own business as a music career coach & double my corporate salary working full-time in music publishing.
3 years ago I quit my job in music publishing because I wanted to help women in music grow their careers without burning out. What started as a focus on wellness coaching became a booming biz that takes a holistic approach to music career growth.
That approach involves pairing aligned strategies with mindset + personal development support to cultivate a business & social media plan that works for YOU.
imagine what it would be like if...
IT WAS EASY
You finally felt confident in your brand as an artist and could easily communicate who and what you stand for.
YOU WERE ICONICALLY YOU
Being your true authentic self on social media meant consistent audience growth & engagement.
YOU CONNECTED WITH FANS
Being on social media became as natural as being on stage, and your audience connected with you in the same way.
Peace WAS THE NORM
You got some balance back in your life, both personally and professionally, and no longer felt overwhelmed.
Looking for a head start?
Youโre in luck. Grab a FREE front row seat in my upcoming Workshop for Observer Archetypes just like you๐
You'll learn:
-
How to craft YOUR personal brand as a musician
- The key to easily creating content that connects with your audience
- How to exponentially grow your social following (without burning yourself out trying to please the algorithms)
PLUS…receive a mini podcast episode personalized to your Brand DNA assessment, giving you the steps you need to take that next step simply and easily with all the support you need.
This is just the start...
Now you know your Artist Brand DNA (yes I know, you’re an Observer) it’s time to do something about it and I’m here to help you make it all happen.
No more overwhelm, no more confusion, no more lack of purpose. It’s time to embrace the genetic code of YOU as a musician.
I’ll be hitting you up in your Inbox with lots of tips, tricks, and ideas to make sure you get complete clarity on your brand DNA & more importantly how to use it.
I hope you’re ready to do this because I certainly am.
Katie x
P.S. Not sounding like you at all? Don't worry...as an amazing artist finding themselves, nows the time explore all the options open to you. Check out the other results here and see what you discover.
