Hi, I'm Katie
Marketing & Social Media Specialist
Work Portfolio
I studied and received a Bachelors degree in Music Business from New York University, and have been working at the crossroads of music and marketing ever since.
In 2019, I started my own business, Out to Be, to help musicians and music entrepreneurs, and other businesses grow their careers using social media and marketing strategies, and have served over 400 musicians.
My expertise is in organic social media campaigns, grassroots marketing, and bringing innovative strategies to every company I work with.
SKILLS
- Project management skills with proven ability to multitask and prioritize
- Experience with B2B and BTC marketing strategies
- In-depth knowledge of current trends, pop culture, and social media platforms
- Certified in EFT, Hypnotherapy, NLP, Time Techniques, Life Coaching
TOOLS
- Social media management and scheduling apps such as Plann, Planoly, Later, Hootsuite, and HubSpot to optimize content scheduling and engagement
- Email marketing automation, analytics, and campaign management using Pardot, Marketing Cloud, HubSpot, Beepro, ActiveCampaign and MailChimp
- Website development and editing using WordPress, Weebly, and Kajabi
Social Media
Out to Be TikTok / @katie.zaccardi
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Grew account to over 7k followers in 11 months
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Cultivated community in comments and DMs
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Generated business sales through short form videos
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Created multiple viral videos targeting ideal audience
@urlocalvocalcoach TikTok
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Consulted on brand & 2TikTok strategy leading to account growth of over 150k followers in 3 months
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Assisted client with story boarding ideas and scripting out multiple viral videos targeting ideal audience
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Content created generated business sales through short form videos leading to a sold out vocal coaching studio roster
TikTok Content Examples
Email Marketing
Content Example 1 - MailChimp
Hey Katie!
Do you ever get tired of trying to sift through tips & tricks from industry gurus all telling you that you "MUST DO THIS ONE STRATEGY" to be successful?
Of course there's 5,000 "must do strategies" and 1 you. 🙄
It's hard to decide what to implement. Which one will be the most effective strategy for getting yourself out there and growing your music career (and/) or coaching biz?!
Worst case you're stuck in paralysis of not knowing what to post so you just do...nothing.
I'm tired of it too, Katie.
Which is why I've been behind the scenes updating my course, The Audience Builder Bundle, to teach my 3 stop process for branding and social media domination:
Content Example 2 - MailChimp
Content Example 3 - Active Campaign
I'm anti 5-year plans.
And here's why, .
Whenever you set out to do something ambitious, like start a business or grow your music career, one of the first things people tell you to do is to write out your 5 or 10 year vision.
What are you goals? How will you reach those goals? What's your 5-year-plan?
Yes, goals are important.
But a 5 year plan? It's one of the most limiting things you can do for yourself.
Five years is a long period of time, and so much can change in that time.
YOU inevitably will change as a person in that time. As will your priorities, interests, and desires.
When I look back to where I was five years ago, I could not imagine that my life would be what it is right now.
In 2018, I was working music publishing, and feeling chronically sick every day.
My passion, my focus, my main desire was simply to figure out how I could feel better. This led me into the world of health & personal development, and years of working on my health and my mindset.
I didn't necessarily think that music publishing was my forever, but I definitely didn't think that what I'm doing now was my goal.
However, if I hadn't let myself be informed by what my mind and body were gravitating towards, it would not have let me here.
That health journey led to -->
my personal development journey -->
which led to me wanting to start a business -->
which led to me start a business as a wellness coach for musicians -->
and then eventually I pivoted to what I do today (strategy and mindset ;)
Content Example 4 - Active Campaign
Hey,
It's officially September, virgo season (one of my faves) is in full swing, and we're in that post holiday get-our-shit-together mood.
I know I've been talking a lot lately about ways to work with me, with the Mastermind launch happening a few weeks ago.
I also know that the Mastermind wasn't the best fit for you right now, .
As we hop into the fall full force I wanted to give you another option to work together that's a lower investment, a lower commitment, but HIGH support and HIGH value.
Doesn't that sound perfect?
I'm keeping the name simple and calling it Out to Be Group Coaching.
It's is a membership-like group coaching program with tons of support and community.
Here's how it works:
Content Example 5 - Active Campaign
Do you desire to be seen, ?
I know I do.
As a musician, creator, human...being seen, heard, and understood is one of the core motivations that drives me - and my guess is you, too.
This desire shows up in many ways, of course.
On socials it might be a desire for more views, followers, or comments.
The validation that your work is being seen and digested by someone else.
The questions arise - how do I go viral? How do I grow my fanbase? How do I get seen?
The truth is, the answer is not far from the question.
Your audience has the same desires - they too want to feel seen and understood.
As the creator, the key to visibility is not trends or hashtags.
Content Example 6 - Active Campaign
